Praxis Design Studios is proud to announce the launch of two all new sites, developed on behalf of Raleigh, North Carolina business success story, Paul Sedaris: Sedaris Hardwood Flooring and You Can’t Kill the Rooster. (www.SedarisHardwoodFloors.com/
and www.YouCantKillTheRooster.com/).

With a stylized design that is functional and user-friendly, the new Sedaris Harwood Flooring site provides information about the company while also educating the viewer about the craft of installing hardwood flooring. The addition of sample displays, a photo gallery of past work, and an online store selling Sedaris tee-shirts, combine to make the new website a vital marketing tool as well.

Paul Sedaris also commissioned the creation of YouCantKillTheRooster.com. With a good natured view of his role in the stories that made Sedaris a household name, the site gives life to Paul’s alter ego, “The Rooster.” This semi-biographical character was made famous by brother and renowned humorist, David Sedaris, in several best selling books. “The Rooster” was also famously voiced by Sedaris’ sister and Strangers with Candy comedienne, Amy Sedaris, in the corresponding audio books. With all that in mind, the site is an amusing exploration and satirical journey into the mind of “The Rooster,” complete with a Flash-based rooster-hunt game and an online novelty shop.

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There are 2 different types of search engine optimization, on-page and off page. Here you’ll learn the differences between them, and basic tips to getting your website optimized for the search engines.

What Is The Difference Between On-Page And Off-Page Search Engine Optimization

The difference is that on-page optimization involves changing elements of your actual webpages that most visitors to your site wont even notice. For example, having your keywords in specific places or writing the title a certain way. Basically it’s tweaking all elements of a page which are a factor for ranking well in the search engines.

Where as off-page optimization, is partially out of your control. You do have some control over it, but it’s largely dependant on what others think about your website, unless you take an active role in off-page optimization. Off page optimization is quite a large topic, so I’ll talk about it in a separate article.

Basic On-Page Elements You Need To Tweak

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